Blog Post #12 Womens Empowering ads

http://www.womenology.com/sectors/beauty-toiletries/dove-perfect-success-story-advertising/. It shows a larger woman with her arms up and it says "fab?" with a check box next to it and "fit?" with a check box next to it. this advertisement is for dove and I found it on a women's online magazine. in this advertisement they want us to believe that she loves her body no matter what. And I believe that she does but it still doesn't make sense because the ad is still calling her fat. They want us to believe the world is so judgmental that even if she does love her body people will still call her fat and see her as fat. Even if it isn't true, that is how people feel about it.
https://www.huffingtonpost.co.uk/2013/07/11/mac-breaks-the-mould-with-bodybuilder-campaign-is-this-the-most-empowering-beauty-ad-yet_n_7376906.html it shows a woman in a skin tight dress and her top half is flexing. This is an ad for MAC the makeup brand and is on a website for the Heffington Post. I like that they made it so she was strong and want to show that muscular women are beautiful too. But when you really look at it her hair is perfect and her skin is perfect and her waist is very small. A lot of times women who work out a lot don't have muscles like that and a waist like that. Yes, that woman is beautiful, but it doesn't make other women empowered.

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