Blog Post #12 Womens Empowering ads
http://www.womenology.com/sectors/beauty-toiletries/dove-perfect-success-story-advertising/. It shows a larger woman with her arms up and it says "fab?" with a check box next to it and "fit?" with a check box next to it. this advertisement is for dove and I found it on a women's online magazine. in this advertisement they want us to believe that she loves her body no matter what. And I believe that she does but it still doesn't make sense because the ad is still calling her fat. They want us to believe the world is so judgmental that even if she does love her body people will still call her fat and see her as fat. Even if it isn't true, that is how people feel about it. https://www.huffingtonpost.co.uk/2013/07/11/mac-breaks-the-mould-with-bodybuilder-campaign-is-this-the-most-empowering-beauty-ad-yet_n_7376906.html it shows a woman in a skin tight dress and her top half is flexing. This is an ad for MAC the makeup brand and is on a website for the Heffi