Blog Post #10 Brand Identity

A brand identity is the kind of person who wears a specific brand and the reputation that brand carries. One store that I shop at is TJ Maxx. The brand identity is, high quality, name brand clothes at a low cost. I know this because it is advertised on TV and because I shop there on a regular basis. A store that I do not shop at is Gordmans. This store has a very similar brand identity to TJ Maxx. The difference is that the clothes sold at Gordmans is not high quality and it is not name brand. Gordmans manages to keep their inventory pretty on trend but sadly, these cloths are so low quality that they basically fall apart after a year (sometimes less) of wearing them. Brand identity is important because it can keep you from making bad purchases.

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